Gross Retention Rate Calculation
Gross Retention Rate Calculation . Move the decimal two spots to the right to get the percentage. If the sum of the retention and churn rate equals 100% (or 1), our calculations are correct. 12 Helpful Customer Service KPIs You Need To Measure Acquire from acquire.io However, you later gain 40 customers. You need both metrics for a complete picture of how well your retention. The equation for your revenue retention rates would look like this: