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Facebook Ad Cost Calculator . This strategy lets facebook know you want your average cost within a range of 10 percent of the amount entered. Using our 3:1 rule of thumb i mentioned earlier, you know that to make $10,000 in revenue, you want to spend a maximum of $3,334 on advertising, leaving $6,667 in profit. Facebook Ad Cost Calculator Your 2021 Guide Learn with Diib® from diib.com Even if your max cpc bid is set to £2 and the highest competitor bid is £1.50, you’ll only pay £1.51 for this ad placement. If your goal is acquiring a customer for $20, the amount spent will be within a 10 percent range. Once you’ve worked out your success target, you can then move with confidence through the metrics and acronyms to manage your facebook advertising spend.